Korean home-shopping arrives

HCM CITY — Viet Nam Cable Television's shopping channel VCTV14 will broadcast Lotte DatViet Homeshopping for 24 hours a day from today and relayed on HCM City Television's HTVC channel.

The programme is run by Lotte DatViet Homeshopping Co Ltd which debuted on Wednesday

The company is a joint venture between Lotte Homeshopping, the fifth largest conglomerate in South Korea with revenues of US$63.4 billion last year, and local partner Dat Viet VAC Group Holdings, a leading media and communications group in Viet Nam.